Unlocking new revenue with EV aftersales

EVs can wear out tyres up to 20% faster than ICE equivalents, driven by the combination of extra weight and the instant torque electric motors deliver from a standstill. Suspension components face the same added strain, meaning they’re more prone to misalignment.  

Considering that EV servicing cycles are longer, the vehicle’s Tyre Pressure Monitoring System (TPMS) is designed to alert the driver if additional support is needed in between dealer visits. 

The opportunity here lies in providing a reliable and readily available service that supports the customer in those reactive moments following a TPMS alert. Whoever makes it easiest to act on an alert captures the revenue.  

Offering a proactive interim check could also be worth building into your offering. It builds relationships by pre-empting a customer’s needs and helping them stay on the road with minimal downtime.  

This would cover:  

• Replacement tyres if required  
• Tyre rotations 
• Wheel alignment and balancing  

Electric vehicles use regenerative braking, reducing brake wear while also charging the battery.  

When drivers lift off the accelerator, the electric motor runs in reverse. This creates a generator function which charges the battery, while slowing the vehicle down before the brakes are even in use.  

That reduced brake use is what causes less wear, meaning EV brake pads commonly last longer than ICE vehicles. Electric vehicles therefore see fewer brake-related failed MOTs - approximately 71% less than petrol vehicles, according to recent analysis of UK MOT data.

Brake corrosion and seized components, however, are not protected by less wear. In fact, reduced brake usage means less opportunity for the brakes to self-clean which can lead to quicker rust build up. For dealers, the opportunity lies in ensuring corrosion inspections are a distinct line in the EV service.  

Battery health checks are an integral part of an EV aftersales service. With many consumers concerned about the average lifespan, they want to understand capacity and efficiency at regular intervals.  

Regular battery health checks with personalised charging advice are a clear revenue opportunity for dealers. Because battery capacity and degradation change gradually over time, this isn’t a one-off check. Showing customers battery capacity, degradation and charging habits clearly and upfront builds trust in one of the biggest sources of EV hesitancy, giving dealers a legitimate chance to be that recurring point of contact.  

EV Battery Solutions specialises in battery diagnostics and management, helping to fill that expertise gap without needing to build it in-house. 

Both EVs and modern ICE vehicles have plenty of software, from infotainment and driver-assistance to over-the-air updates.  

However, in EVs the software touches how the car actually performs, including charging behaviour, range and regenerative braking response. That’s because propulsion and battery systems is software-managed with nothing mechanical to fall back on.  

That depth opens essential service lines: 

• Over-the-air (OTA) updates 

Because electric vehicle updates are more likely to change core performance, dealers can build revenue by offering connectivity audits, update support and guidance on what the updates change for driving and charging.

• Cybersecurity  

With more of the vehicle’s core function running on software, cybersecurity is a critical EV aftersales stream. That includes checking for vulnerabilities, guiding customers on protecting their data and providing secure update procedures. 

• Connected diagnostics 

EVs generate a steady stream of data to support their battery management system, including battery performance, charging behaviour and driving patterns. Alongside AI, that data supports other revenue streams through predictive EV maintenance. Using telematics, dealers can monitor issues remotely and schedule proactive servicing before faults impact drivability.