Inside the Talk Auto Podcast

As the industry evolves at pace, Talk Auto is the automotive industry podcast helping you cut through the noise. Each episode delivers clear, actionable conversations with leading voices from across the sector.   

From electrification and AI to software-defined vehicles, regulation, remarketing and buyer behaviour, we dive deep into issues and innovations reshaping the automotive landscape.     

Talk Auto ep15 - Ian Plummer: What China's car market is teaching Europe

China's automotive market is moving fast, with new manufacturers, rapid vehicle development and changing consumer expectations reshaping the industry. In this episode of Talk Auto, Holly and Jake are joined by Ian Plummer, Chief Customer Officer at Auto Trader, to explore what Europe's automotive industry can learn from China's approach.

Drawing on Ian's experience of visiting China, the conversation looks at how Chinese manufacturers are accelerating development, why brand loyalty is becoming less important and how the arrival of new brands is changing competition across the UK and Europe. They also discuss how manufacturers and retailers can adapt to a changing market, from developing new products faster to embracing multi-brand retail models.

Talk Auto ep15 - Ian Plummer: What China's car market is teaching Europe

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