Revealed: what consumers want from the automotive retail journey
Digital tools and online channels are now a staple of the used car buying journey. To find out what today’s used car buyer expects from the retailers they interact with and how well their needs are being met, we surveyed over 3,000 car owning consumers and used car dealers.
The findings of this extensive study are presented in this new report. In it, we seek to answer some of the key questions facing used car retailers today.
Using real-world data, we answer the questions:
How important is digital retail to consumers?
How are retailers meeting consumer needs?
How connected is the buyer journey today?
What features do consumers expect to find on a retailer's wesbite?
Is omnichannel just a buzzword, or is it something tangible that's already happening?
Download the report now to review the stats and sentiment behind these themes.