Stellantis and Cox Automotive partner to build industry defining digital remarketing solution

Cox Automotive Europe has secured a long-term contract to deliver an all-new remarketing solution for global car manufacturer, Stellantis. The contract itself represents Cox Automotive’s largest deal, not only with Stellantis, but across all its European business to date.

Building on the businesses’ 12-year long relationship, the two titans of industry have joined forces to build an intelligent software solution that manages the buying and selling of Stellantis’ full used car portfolio in an all-new digital marketplace, processing vehicles across nine markets, including France, Germany and Spain.

The unique power of this platform will be its ability to provide Stellantis with exclusive information on how, where and at what price to remarket its stock. Using data from Cox Automotive’s European portfolio, combined with the knowledge and expertise of its parent in the United States, the platform will optimise its remarketing performance and strategies.

James Weston, Senior Vice President of Stellantis Pre-Owned Vehicle Business Unit comments: “The Stellantis Pre-Owned Team are thrilled to collaborate with Cox Automotive Europe. Taking this significant step forward together, by creating a cutting-edge remarketing solution to grow our buyer base, buyer choice, and ultimately our combined performance. Spoticar Trade will be more than an innovative platform. Together, we will transform the used car B2B market in Europe by offering a dynamic and class leading borderless marketplace, with tailor-made services, optimised stock and price management.”

Martin Forbes, President at Cox Automotive International, adds: “This deal is truly transformational. Not only to our business as our largest ever European contract, but to the industry. Once complete, this platform has the potential to fundamentally change the way European manufacturers, fleets and retailers remarket their stock. With our data and expertise, we’ll deliver the right buyer in the right place with the very best price for each vehicle. Although our current focus is to deliver outstanding results for Stellantis there is no doubt that our pan-European digital remarketing offering will be of interest to other manufacturers, fleets and retailers.”

Prior to this new partnership, Cox Automotive provided Stellantis with its Spoticar Trade software, helping the manufacturer to manage the buying and selling of its stock at an individual brand and country-level. With this new solution in place, Stellantis will be able to remarket vehicles from its 14 brands, including Peugeot, Citroën, Jeep, Fiat and Opel, in multiple markets across continental Europe. Cox Automotive Europe will also partner with suppliers to transport those vehicles across borders, managing the taxation complexities and logistics of the export process for its customer.