More consumers are choosing to use vehicles as and when they need them as opposed to owning them outright. The trend is enabled by technology but is accelerating due to societal changes that both preceed and are resulting from the pandemic. The definition of ownership is also being redefined, enabled by ever-evolving finance, lease and rental models. Manufacturers, fleets and retailers are wrestling with the opportunity to offer subscription-based, flexible ownership and multi-user products, but one size does not fit all.
Download our free definition document to understand more about this trend and its influence on the automotive sector.