Changing buyer behaviours and technological advances are fuelling a revolution in retailing. The days of buying new and used cars only from traditional premises-based dealers are behind us. Direct to consumer and online-only retailers, new form OEMs and dynamic pricing models are disrupting traditional models and presenting a challenge – and an opportunity. The validity and success of each are dependent on a fit for purpose infrastructure that connects the vehicle and consumer journey at every stage, digitally and/or physically in an omnichannel world.
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