Consumer expectations are changing. Covid-19 dramatically accelerated a change in habits and requirements. Consumers expect a seamless experience across the channels they choose: one that’s fast, personalised, effortless and transparent. Vehicles must be visible through search, and it must be straightforward to connect all stages of the customer journey, including trading in a part-exchange and arranging funding. To create this seamless end-to-end experience, connecting data and touchpoints is vital.
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